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Alaska Airlines Introduces Flexible Loyalty Program Amid Industry Shift to Revenue-Based Rewards
Alaska Airlines Introduces Flexible Loyalty Program Amid Industry Shift to Revenue-Based Rewards
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BTCCSquare news:
Alaska Airlines has launched its Atmos Rewards program, marking a departure from industry norms by allowing members to choose how they earn points—by distance flown, price paid, or segments traveled. The MOVE comes as most U.S. carriers have shifted to revenue-based loyalty systems.
The airline claims this is the first program of its kind to offer such flexibility, emphasizing its continued commitment to awarding points for miles flown—a feature abandoned by competitors. Cross-country travelers may benefit most from distance-based earnings, while premium cabin flyers could optimize rewards through price-based accrual.
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